raising beef

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. 

wisconsin's beef industry

Beef cattle contribute over $2.1 billion to Wisconsin's economy each year and over 35,000 jobs in the state. Wisconsin is one of only a few state with a growing beef industry. 

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behind the beef

Have you ever wondered where your food comes from? How it got from the farm to your fork? We have answers for you! Wisconsin is home to over 14,000 beef producers and over 10,000 dairy producers who are working hard to provide you and your family healthy and wholesome beef!

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better beef:

the beef production story

Beef Production Story-16:9

The process of raising beef is among the most complex of any food. Across this journey, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.

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beef in a healthy, sustainability diet

Beef in a healthy sustainable diet-16:9

Learn how beef promotes health and helps prevent nutrient deficiencies, and the ways in which cattle play a unique role in our food system by upcycling inedible plants to high-quality protein.

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ensuring beef safety, from farm to fork

Ensuring Beef Safety-16:9

From farm to fork, everyone plays an important role in beef safety. Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table..

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better use of resources:

beef sustainability

Beef Sustainabiliy-16:9

To the beef community, sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.

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cattlemen & the environment

Triple-U Ranch

Today beef is produced using fewer resources than ever before. But conservation is never complete; ranchers work hard to feed a growing population, while, at the same time, reduce water use, care for the land, and protect the environment.

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animal care & the modern ranch

Animal Care & the Modern Rancher-16:9

Cattle ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care and good management practices that are science-based, regulated and, above all, good for the animal and the consumer.

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rethink the ranch

Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.

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