Beef Lifestyle_on Grill

grill like you mean it

Fire up the grill, Wisconsin. Stand behind the grill, hoist up your tongs and join your fellow Wisconsinites in a delicious celebration. Why? Because beef is what's for dinner, and dinner with beef is always a great way to celebrate.

There's a multitude of ways to "Grill Like You Mean It" and celebrate beef on the grill this summer.

beef passport program


Support local beef retailers by purchasing beef from one of 31 participating locations around the state - and become eligible to win prizes.

how to participate

unique wisconsin recipes

We have partnered with Wisconsin food bloggers to create brand-new grilling recipes that will take your taste buds to a whole new level this summer.

explore the recipes

local beef event grants

BQA - Cow Calf

From local cattlemen's groups to FFA chapters to farm bureau groups, our Local Beef Promotion Event Grants are available to support your organization.

apply for a grant

fire up the grill

Beef Lifestyle_Platter of steaks

Steaks. Burgers. Kabobs. They're summer grilling staples, and we have recipes for all the classics and so much more right here.

get cookin'

beef passport program

The following 30 local beef retailers play a key role in providing beef for communities throughout the state of Wisconsin.  When you visit a participating location, be sure to pick up a "Grill Like You Mean It" Beef Passport Program map and punch card. Every time you purchase beef at a participating location, collect a sticker on your punch card. The more stickers you collect, the more prizes you'll be eligible to win when you mail your punch card in at the end of the summer!

To learn more about participating locations, hover over each individual icon to view store information and website.


swing by one of the 31 participating local beef retailers listed on the map


browse around and explore specialty beef items at the retail store


make a purchase at a participating location that includes beef


at checkout, receive (or ask for) a sticker to place on your punch card


at the end of the summer, submit your punch card to be entered to win prizes

participating locations

Welsing's Foodland Sturgeon Bay, Wisconsin
Marchant Foods, Inc. Brussels, Wisconsin
Haen Meats Kaukana, Wisconsin
Hickory Hills Country Meats Chilton, Wisconsin
Newton Meats, Inc. Newton, Wisconsin
Miesfeld's Meat Market Sheboygan, Wisconsin
The Butcher's Block North Fond du Lac, Wisconsin
Hoff's United Foods, Inc. Brownsville, Wisconsin
Leroy Meats of Fox Lake Fox Lake, Wisconsin
Leroy Meats of Horicon Horicon, Wisconsin
Cedar Road Meats Iron Ridge, Wisconsin
Gehring's Meat Market Hartford, Wisconsin
Northern Trails Meats Watertown, Wisconsin
Country Pride Meats Clinton, Wisconsin
Gempeler's Supermarket Monticello, Wisconsin
Lodi Sausage and Meat Market Lodi, Wisconsin
Wyttenbach Meats Prairie du Sac, Wisconsin
Prem Meats Spring Green, Wisconsin
Richland Locker Richland Center, Wisconsin
Wisconsin River Meats Mauston, Wisconsin
Foss Fine Meats Sparta, Wisconsin
Bubba's Meats La Crosse, Wisconsin
Ski's Meat Market Stevens Point, Wisconsin
Hewitt's Meat Processing Marshfield, Wisconsin
Strum Locker Plant Strum, Wisconsin
Nolechek's Meats Thorp, Wisconsin
RJ's Meats Hudson, Wisconsin
Van Meter Meats Inc. Luck, Wisconsin
The Butcher Shop LLC Rice Lake, Wisconsin
Lynn's Custom Meats and Catering Hayward, Wisconsin