grill like you mean it
Fire up the grill, Wisconsin. Stand behind the grill, hoist up your tongs and join your fellow Wisconsinites in a delicious celebration. Why? Because beef is what's for dinner, and dinner with beef is always a great way to celebrate.
There's a multitude of ways to "Grill Like You Mean It" and celebrate beef on the grill this summer.
beef passport program
Support local beef retailers by purchasing beef from one of 31 participating locations around the state - and become eligible to win prizes.
unique wisconsin recipes
We have partnered with Wisconsin food bloggers to create brand-new grilling recipes that will take your taste buds to a whole new level this summer.
local beef event grants
From local cattlemen's groups to FFA chapters to farm bureau groups, our Local Beef Promotion Event Grants are available to support your organization.
fire up the grill
Steaks. Burgers. Kabobs. They're summer grilling staples, and we have recipes for all the classics and so much more right here.
beef passport program
The following 30 local beef retailers play a key role in providing beef for communities throughout the state of Wisconsin. When you visit a participating location, be sure to pick up a "Grill Like You Mean It" Beef Passport Program map and punch card. Every time you purchase beef at a participating location, collect a sticker on your punch card. The more stickers you collect, the more prizes you'll be eligible to win when you mail your punch card in at the end of the summer!
To learn more about participating locations, hover over each individual icon to view store information and website.
visit
swing by one of the 31 participating local beef retailers listed on the map
shop
browse around and explore specialty beef items at the retail store
buy
make a purchase at a participating location that includes beef
sticker
at checkout, receive (or ask for) a sticker to place on your punch card
submit
at the end of the summer, submit your punch card to be entered to win prizes
participating locations
Welsing's Foodland Sturgeon Bay, Wisconsin
Marchant Foods, Inc. Brussels, Wisconsin
Haen Meats Kaukana, Wisconsin
Hickory Hills Country Meats Chilton, Wisconsin
Newton Meats, Inc. Newton, Wisconsin
Miesfeld's Meat Market Sheboygan, Wisconsin
The Butcher's Block North Fond du Lac, Wisconsin
Hoff's United Foods, Inc. Brownsville, Wisconsin
Leroy Meats of Fox Lake Fox Lake, Wisconsin
Leroy Meats of Horicon Horicon, Wisconsin
Cedar Road Meats Iron Ridge, Wisconsin
Gehring's Meat Market Hartford, Wisconsin
Northern Trails Meats Watertown, Wisconsin
Country Pride Meats Clinton, Wisconsin
Gempeler's Supermarket Monticello, Wisconsin
Lodi Sausage and Meat Market Lodi, Wisconsin
Wyttenbach Meats Prairie du Sac, Wisconsin
Prem Meats Spring Green, Wisconsin
Richland Locker Richland Center, Wisconsin
Wisconsin River Meats Mauston, Wisconsin
Foss Fine Meats Sparta, Wisconsin
Bubba's Meats La Crosse, Wisconsin
Ski's Meat Market Stevens Point, Wisconsin
Hewitt's Meat Processing Marshfield, Wisconsin
Strum Locker Plant Strum, Wisconsin
Nolechek's Meats Thorp, Wisconsin
RJ's Meats Hudson, Wisconsin
Van Meter Meats Inc. Luck, Wisconsin
The Butcher Shop LLC Rice Lake, Wisconsin
Lynn's Custom Meats and Catering Hayward, Wisconsin
keep exploring:
grilling basics
Grilling is one of the most exciting ways to enjoy beef. Whether cooking on a gas or charcoal grill, in the backyard or at a tailgate, this cooking method provides maximum flavor and optimal tenderness.
grilling favorites
It's always time to fire up the grill, and we've got just what you're looking for. Whether you want a classic burger or a spice-rubbed steak with a side of grilled fruit, this collection won't disappoint.
sizzlin' steaks
Whether it's on the grill, in the oven or in a skillet, these savory, satisfying steak recipes are sure to add sizzle to any plate.
rubs and marinades
Looking for big flavor and minimal effort? Want to customize your next meal with a steak rub? Learn what rub and marinade recipes can do for you.