The joy of cooking starts with beef.
It's Soup Season
Favorite Fall Beef Recipes
Beefy Soup and Stew Recipes
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Recipe Collections
Classic Beef Comforts
Around here, we're fond of foods that take us back to memories of family meals around the dinner table. Take comfort in all your favorite classic beef dishes, like meatloaf, stroganoff, meatballs and more.
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Slow Cooker Comforts
Treat yourself to an easy dinner tonight with these slow cooker recipes. A few ingredients and some patience are all you need for a delicious, comforting meal.
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Favorite Fall Recipes
As the days get shorter and the weather turns colder, it’s time to fall in love with these Fall recipes. With Chili, Pot Roasts and much more, you’ll find the perfect autumn meal.
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Raising Wisconsin Beef
Learn more about the people who are invested in raising high-quality, sustainable Wisconsin beef for generations to come.
More Wisconsin Ranchers
Boettcher's Brookview Acres
Fairchild, WI
Since 1907, the Boettcher family has worked this land with a deep respect for livestock, soil, and stewardship.
Meet the boettchers
Erdman Family
Augusta, WI
Nestled in the rolling hills of Augusta, Wis., the Erdman family farm is a symbol of hard work, dedication, and deep-rooted family values.
Meet the Erdmans
Rafter P Cowdogs - Paul Lelinski
Oakdale, WI
From being a Milwaukee firefighter to becoming a Wisconsin beef producer, Paul Lelinski has a passion for raising cattle.
Meet Paul
Where to buy Wisconsin beef?
There are so many choices of beef and we want to help you find the best option for you and connect you with local purveyors. Find independent farmers, ranchers and butcher shops that sell beef directly to the public in your county.
Keep Exploring Wisconsin Beef
Cooking with Beef
Curious about the best way to grill a steak or braise a pot roast? Want to know how to make a delicious stir-fry or how to perfectly brown Ground Beef? Our cooking lessons have everything that you need! With step-by-step directions and recipes to try, you’ll have a new skill mastered by dinnertime.
Beef Nutrition
No matter your approach to wellness, beef offers a nutrient-rich, high-quality protein that fits into a balanced diet. With essential nutrients like protein, iron, and zinc, it helps support energy, strength, and overall nutrition while having that unbeatable taste.
Raising Beef
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.
Retail & Foodservice
Stay up to date on the latest trends, industry news, consumer insights and menu inspiration to learn how beef makes every menu better.
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