Back-to-School with beef.

Back-to-School with beef.

The joy of cooking starts with beef.

Back-to-School with beef.

Favorite Fall Recipes

The joy of cooking starts with beef.

as seen on tv

Beef Pot Pie

Favorite Fall Beef Recipes

Favorite Fall Recipes withBEEF.

Beefy Casserole Recipes

Recipe Collections

Slow Cooker Comforts

Treat yourself to an easy dinner tonight with these slow cooker recipes. A few ingredients and some patience are all you need for a delicious, comforting meal.

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Down-Home Roasts

Welcome home to the mouthwatering aroma of a perfectly prepared beef roast. Go ahead, take your seat at the table. Let the deliciousness begin.

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Favorite Fall Recipes

As the days get shorter and the weather turns colder, it’s time to fall in love with these Fall recipes. With Chili, Pot Roasts and much more, you’ll find the perfect autumn meal.

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Game Day Recipes

Whether you're watching football, baseball, basketball or any sport in between, these game day recipes are easy to prepare at home to get the home crowd cheering.

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Smoked Herb Rib Roast

Take a Delicious Adventure on the Prime Rib Trail

 See the Trail 

Raising Wisconsin Beef

Learn more about the people who are invested in raising high-quality, sustainable Wisconsin beef for generations to come.

More Wisconsin Ranchers

Boettcher's Brookview Acres

Fairchild, WI

Since 1907, the Boettcher family has worked this land with a deep respect for livestock, soil, and stewardship.

Meet the boettchers

Erdman Family

Augusta, WI

Nestled in the rolling hills of Augusta, Wis., the Erdman family farm is a symbol of hard work, dedication, and deep-rooted family values.

Meet the Erdmans

Rafter P Cowdogs - Paul Lelinski

Oakdale, WI

From being a Milwaukee firefighter to becoming a Wisconsin beef producer, Paul Lelinski has a passion for raising cattle.

Meet Paul

Where to buy Wisconsin beef?

There are so many choices of beef and we want to help you find the best option for you and connect you with local purveyors. Find independent farmers, ranchers and butcher shops that sell beef directly to the public in your county.

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Keep Exploring Wisconsin Beef

Cooking with Beef

Curious about the best way to grill a steak or braise a pot roast? Want to know how to make a delicious stir-fry or how to perfectly brown Ground Beef? Our cooking lessons have everything that you need! With step-by-step directions and recipes to try, you’ll have a new skill mastered by dinnertime.

Beef Nutrition

No matter your approach to wellness, beef offers a nutrient-rich, high-quality protein that fits into a balanced diet. With essential nutrients like protein, iron, and zinc, it helps support energy, strength, and overall nutrition while having that unbeatable taste.

Raising Beef

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. 

Retail & Foodservice

Stay up to date on the latest trends, industry news, consumer insights and menu inspiration to learn how beef makes every menu better.

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