Education
These popular checkoff-funded resources help tell beef's story from pasture to plate, including nutritional facts and research, production information and sustainability data.
Beef in the Classroom
The Beef in the Classroom grant program helps teachers buy beef and veal products to be used in middle school and high school Family & Consumer Science and Agriculture classes across the state of Wisconsin. This program allows teachers to strengthen their lessons about lean beef selection, storage, preparation and nutrition by having funds available to buy and prepare beef with their students. The grant reimburses teachers between $50-$300 per semester, depending upon class size.
Masters of Beef Advocacy
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Beef University
Beef University is a free, online training program which covers the beef basics that will help you market and menu beef. Your customers rely on you to be their expert source on the foods they purchase and consume. They expect you to know everything from how beef is raised, how to select and prepare beef, and the health and nutrition benefits of beef. Beef U will help you understand the ‘ins and outs’ of beef to deliver superior customer service, which translates to an improved bottom line.