Pistachio Crusted Ribeye Roast with Holiday Wine Sauce

together we bring more.

Celebrate the milestones in life – from your first promotion to holiday parties with friends and family – and make them more meaningful with beef. This holiday season, we celebrate moments with friends, family, and everyone in between. All curated with stories and recipes we are sure you will come back to, again and again. So, grab a plate and join us!

as seen on tv

Black Tie Beef Roast with Chocolate-Port Sauce and Goat Cheese Mashed Potatoes

Make the holiday recipes Angie is featuring on TV this month! 

As Seen On TV Recipes

try a tenderloin

Watch your local stores for whole Beef Tenderloins on sale, and then let our video show you how easy it is to transform that into many delicious meals. Check out this page for some delicious Tenderloin Recipes!

holiday recipes that bring us together

FY23 BIWFD Recipes, Herb-Seasoned Rib Roast with Red Wine Sauce
classic holiday dinners

Make your dinner a celebration to look forward to this holiday season. For Hanukkah or Christmas dinner, stick with delicious classics like Prime Rib, Beef Wellington or a savory Brisket. 

see recipes 

brunch recipes

Beef Breakfast Sausage and Goat Cheese Egg Bake

Pull up a chair and start the holidays with these great brunch recipes.

see collection 

holiday appetizers

Mini Merry Meatballs

The hardest part with these appetizer recipes is saving enough room for the main course.

See Collection 

beefy side dishes

Beef Stuffing with Apples & Cranberries

What goes great with a beef dinner? More beef on the side. 

see collection 

don't forget the drinks

pairing prime rib with wine

Holiday_Prime Rib

With a Prime Rib, the meat is tender, savory and rich with a good amount of marbling. This translates to big flavors. This is when the young, bold wines, come in. For more tips on finding the perfect match for beef and wine, check out a guide to beef and wine pairing by Vindulge.

pairing beef and alcohol


While it all comes down to personal preference, we have compiled some general guidelines to finding the perfect beef and alcohol pairing.

Learn More 

cuts for the wish list

Check out some of the country's favorite and most popular beef cuts for the holiday season.


Ribeye Roast_Bone In_Prime Rib

The Prime Rib, the classic holiday roast. With its rich, beefy flavor, you can’t go wrong.

Learn More


Tenderloin Roast_Chateaubriand

This roast is lean, succulent and full of great flavor.

Learn More


Strip Loin Roast

This centerpiece roast is juicy, tender and full of flavor.

Learn More


Herb-Crusted Sirloin Tip Roast with Creamy Horseradish-Chive Sauce

Oven roasting is the simplest way to prepare beef – just season and let the oven do the rest. And with these cuts of beef, your centerpiece is sure to be both delicious and memorable.

Learn More

holiday cooking tips

Thyme-Rubbed Beef Round Tip with Roasted Onion and Pear Wild Rice Horizontal
holiday roast swap

You're hosting dinner for the holidays, but your budget has changed.  How do you still cook a delicious beef dinner sure to impress?  Beef's great versatility means that you can find cuts at a variety of price points to fit any budget, even during the holidays! 


Smoked Herb Rib Roast
expert tips for a holiday roast

A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.

Learn More 


Raw Tenderloin roast in pan

Don’t stress over the cooking and spend more time with your guests by oven roasting. This simple cooking method uses a lower temperature over a longer period of time, allowing you to "set it and forget it."

Learn More 

oven roasting timetable

Parmesan-Crusted Strip Roast

Find the recommended oven roasting times for the some of the most popular beef cuts this holiday season. With these guidelines and an instant read thermometer, you'll have a nicely done roast every time.

Learn More 

determining doneness

Garlic and Thyme Steak Rub

Do you know the difference between medium and medium-rare? A meat thermometer and these tips on determining doneness will help ensure your beef- whether a steak, roast or ground beef, is safe and delicious.

Learn More 


Need help prepping your holiday rib roast? Marcia Smart's here to help with all of her tips and tricks for the perfect holiday dish.

Learn More >


This holiday season, incorporating BEEF is the ultimate. Watch as chef Jet Tila makes Crown Rib Roast with Stuffing. You'll be thankful you did.

Learn More >

keep exploring

ALL about prime rib

Peppered Ribeye Roast with Roasted Garlic Sauce

Discover mouthwatering recipes, learn new cooking tips and explore the cut that makes the Prime Rib, prime.

Learn More

holiday entertaining


Make holidays memorable with these delicious beef recipes.

Learn More

so long leftovers

Grilled Steak & Vegetable Salad

On a tighter budget this season? Use leftovers from your roast to stretch one meal into multiple meals. 

Learn More

beef charcuterie board

This holiday season, let a charcuterie board featuring beef take the “bored” out of that traditional, tired, and oh-so-predictable meat and cheese tray. 

Learn More