Stay informed with the latest updates about how your checkoff dollars promote and strengthen demand for beef here in Wisconsin.
Checkoff Chats, hosted by Pam Jahnke, welcome Wisconsin Beef Council staff and Wisconsin cattle producers to discuss current and relevant topics in the beef industry.
Check out the Wisconsin Beef Council's FY2022 Annual Report, including: updates from WBC President Rosie Lisowe, program highlights, and national checkoff news.
The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. Promotion, research and new product development, and a variety of other marketing tools are what drives the success of the checkoff.
Beef Quality Assurance (BQA) is a nationally coordinated and state implemented program that is funded through the beef checkoff. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.