Cattlemen's Corner
Beef Checkoff dollars are being invested in programs within promotion, consumer education, and research that keeps beef top of mind for consumers in Wisconsin, across the U.S. and the world.
Checkoff Resources
Paying the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. $1-per-head must be submitted every time (bovine) cattle or calves are sold, regardless of age, sex or purpose.
What is the Checkoff?
The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef. The Checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through a combination of initiatives including consumer advertising, research, public relations and new-product development.
Checkoff in Action
Stay informed with the latest updates about how your checkoff dollars promote and strengthen demand for beef here in Wisconsin.
Checkoff Chat
Checkoff Chats, hosted by Pam Jahnke and sponsored by Equity Cooperative Livestock Sales Association, welcome Wisconsin Beef Council staff and Wisconsin cattle producers to discuss current and relevant topics in the beef industry.
Annual Report
Take a closer look at how your Beef Checkoff drove demand for beef by downloading our 2025 Annual Report.
Beef Quality Assurance
Beef Quality Assurance (BQA) is a nationally coordinated and state-implemented program that is funded through the beef checkoff. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.
Checkoff-Funded Research
The work funded by your checkoff is helping build trust in beef and back it up with real science. See how that research is making a difference.
Masters of Beef Advocacy
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.
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