The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. Promotion, research and new product development, and a variety of other marketing tools are what drives the success of the checkoff.
Beef Quality Assurance (BQA) is a nationally coordinated and state implemented program that is funded through the beef checkoff. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.
want to recieve our monthly checkoff newsletter? | sign-up
Stay informed about what the checkoff is doing for you in Wisconsin.
Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more.
Check out our FY2018 Annual Report, covering both Wisconsin checkoff happenings and National.