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checkoff chat

Checkoff Chat, featuring Pam Jahnke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more. By listening to the audio clips below, you can stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. Checkoff chat is sponsored in part by Equity Livestock Sales Cooperative.


beef burger nominations continue

tammy vaassen, wbc executive director| march 2024

Your Dollar. your feedback.

Grace Link, WBC director of compliance and producer outreach| february 2024

producing quality beef workshops

Tammy Vaassen, WBC Executive Director| January 2024

Beef Up Your Holidays

Angie Horkan, WBC Director of Marketing| december 2023

How Are Retailers reacting to dairy beef

Jessica Lancaster, national cattlemen's beef association Director of Quality Research| September 2023

National Beef Quality Assurance Audit

michaela clowser, national cattlemen's beef association director for producer education| August 2023

WBC partnerships with 4-h, BQA

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| August 2023

Keeping beef on school food service menus 

grace link, WBC DIRECTOR OF COMPLIANCE AND PRODUCER OUTREACH| July 2023

Sharing Wisconsin's beef story in central america

Terry Quam, Cattlemen's Beef Board| July 2023

beef demand during summer grilling season

ANGIE HORKAN, WBC DIRECTOR OF MARKETING| June 2023

Wisconsin beef council welcomes japan trade team to educate buyers

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| June 2023

Prostart Cooking experience opens students' eyes

Jamie Lutz and Yasime Binion, Badger High School| May 2023

May is beef month

KAITLYN RILEY, WBC DIRECTOR OF COMMUNICATIONS AND OUTREACH| May 2023

Beef Leadership Institute Inaugural Class

Becca Hilby, Hilby Family farm| April 2023

industry perspective of the beef checkoff

gary sutherland, Milwaukee stockyards general manager| April 2023

Consumer market research part 2

Mike Simone, NCBA EXECUTIVE DIRECTOR of Market Research and Intelligence| April 2023

Consumer market research part 1

Mike Simone, NCBA EXECUTIVE DIRECTOR of Market Research and Intelligence| March 2023

the beef checkoff's impact on wisconsin dairy farmers

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| March 2023

Meet your Cattlemen's Beef Board member Tammy Wiedenbeck 

Tammy Wiedenbeck, CBB| February 2023

Beef in a Heart-Healthy diet

SARAH AGENA, RD, WBC CONSULTING DIETITIAN| February 2023

Beef leadership institute seeks initial applicants

Kaitlyn Riley, WBC Director of Communications and Outreach|January 2023

Who pays the checkoff dollar?

GRACE LINK, WBC DIRECTOR OF COMPLIANCE AND PRODUCER OUTREACH|January 2023

Beef Checkoff continues investment in exports

Tammy Vaassen, WBC Executive Director|December 2022

Beefing up the holidays

ANGIE HORKAN, WBC DIRECTOR OF MARKETING|December 2022

Wisconsin Beef Council launches local beef directory

grace link, WBC director of compliance and producer outreach|August 2022

Producers guide beef checkoff programs

Steve Springer, Cattlemen's Beef Board|August 2022

Beef in the classroom reaches 9,200 students

ANGIE HORKAN, WBC DIRECTOR OF MARKETING|july 2022

Connecting Beef Farmers to school nutrition

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR|july 2022

Beef and Heart health

SARAH AGENA, RD, WBC CONSULTING DIETITIAN | june 2022

fire up the grill with beef

Angie horkan, wbc director of marketing | june 2022

May Is beef month

tammy vaassen, wbc executive director | may 2022

Alice promotes cattle industry sustainability

julia nunes, alice in dairyland | may 2022

farm to fork tours expand influencer outreach

Nicole weeks, rdn, cd, Community network dietitian at hunger task force | april 2022

what do consumers really think about alternative proteins?

Norman Voyles, Chairman, cattlemen's beef board | april 2022

beef consumption in central america post pandemic

lucia ruano, Us meat export federation  | march 2022

don't miss the 2nd annual burgers & buns fun run

Kaitlyn Riley, WBC Director of Communications | March 2022

wisconsin leaders lend voices in texas

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR   | February 2022

Wisconsin beef ambassador applications available 

KAITLYN RILEY, WBC DIRECTOR OF COMMUNICATIONS  | February 2022

Understanding the Beef Checkoff

ardel quam, wbc director of compliance  | january 2022

Every Bite Counts

kaitlyn riley, wbc director of communications  | january 2022

ARchived checkoff chats

Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discusses current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more.   Stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. 

Listen to 2017-2022 chats