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checkoff chat

Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more. By listening to the audio clips below, you can stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. Checkoff chat is sponsored in part by Equity Livestock Sales Cooperative.


Beef and Heart health

SARAH AGENA, RD, WBC CONSULTING DIETITIAN | june 2022

fire up the grill with beef

Angie horkan, wbc director of marketing | june 2022

May Is beef month

tammy vaassen, wbc executive director | may 2022

Alice promotes cattle industry sustainability

julia nunes, alice in dairyland | may 2022

farm to fork tours expand influencer outreach

Nicole weeks, rdn, cd, Community network dietitian at hunger task force | april 2022

what do consumers really think about alternative proteins?

Norman Voyles, Chairman, cattlemen's beef board | april 2022

beef consumption in central america post pandemic

lucia ruano, Us meat export federation  | march 2022

don't miss the 2nd annual burgers & buns fun run

Kaitlyn Riley, WBC Director of Communications | March 2022

wisconsin leaders lend voices in texas

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR   | February 2022

Wisconsin beef ambassador applications available 

KAITLYN RILEY, WBC DIRECTOR OF COMMUNICATIONS  | February 2022

Understanding the Beef Checkoff

ardel quam, wbc director of compliance  | january 2022

Every Bite Counts

kaitlyn riley, wbc director of communications  | january 2022

Bringing Beef home for the Holidays

Tammy Vaassen, WBC Executive Director  | December 2021

FY 2022 Marketing strategy and program Highlights 

Angie Horkan, WBC Director of Marketing  |  September 2021

USMEF Latin America Showcase in Costa Rica

Val GAffney, WBC president   September 2021

National Checkoff Highlights from Cattle Convention

daphne holterman, cattlemen's beef board member   |  August 2021

central america exports update

joe schuele, usmef  | august 2021

Youth Education programs update

tammy vaassen, wbc executive director  | july 2021

dietitian nutrition update

sarah agena, RD, wbc consulting dietitian  | july 2021

beef in the culinary classroom

alex vernon, prostart coordinator, wi restaurant association  | june 2021

may beef month campaign results

KAITLYN RILEY, WBC DIRECTOR OF COMMUNICATIONS  | june 2021

national veal culinary contest winner

maja holcomb, culinary student, nicolet area technical college  |May 2021

may beef month preview

kaitlyn riley, WBC Director of communications  |May 2021

Calf Care Quality Assurance and Biosecurity Resources

chase decoite, beef quality assurance program manager, ncba  |april 2021

foreign marketing update

tammy vaasseN, WBC executive DIRECTOR |april 2021

How we reached our consumers in FY2020...VIRTUALLY

aNGIE HORKAN, WBC DIRECTOR OF MARKETING |March 2021

introducing beef to your baby - every bite counts

sarah agena, rd, WBC consulting dietitian |March 2021

retail and restaurant promotions

Tammy Vaassen, WBC Executive director |february 24,  2021

National Checkoff Update

Terry Quam, Cattlemen's Beef Board | february 10, 2021

State of the Consumer Report

shawn darcy, ncba Market REsearch team | january 25, 2021

Fit beef into your new year's nutrition resolutions

sarah agena, rd, wbc consulting dietitian | january 11, 2021

Create a holiday roast tradition at your house

angie horkan, wbc director of marketing | december 23, 2020

promoting beef for the holidays...virtually

brooke roberts, wbc director of communications | december 7, 2020

beef promotion operating committee update

Greg HAnes, Cattlemen's beef board | September 17, 2020

beef in the classroom program

brooke roberts, wbc director of communications | September 2020

beef promotion operating committee preparations

bob mitchell, beef promotion operating committee member|August 19, 2020

summer business meeting & beef industry long range plan

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR | july 30, 2020

farm discovery center butcher block party

katie wade, farm wi discovery center|July 22, 2020

4th annual madison burger week

angie horkan, wbc director of marketing|July 7, 2020

u.s. meat export federation activities

joel scheule, u.s. meat export federation|June 10, 2020

beef. it's what's for dinner. response during covid

alisa harrison, national cattlemen's beef association|may 5, 2020

checkoff activities during covid

tammy vaassen, WBC executive director| april 10, 2020

wbc response during covid

tammy vaassen, WBC executive director| march 31. 2020

federation of state beef councils region 3 board update

al lyman, Federation of state beef councils region 3 board member| march 2020

cattle industry convention checkoff meeting

val gaffney, wbc president| february 19, 2020

cattle industry convention checkoff & foreign marketing update

TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| february 10, 2020

wisconsin's beef advocacy team 

brooke roberts, wbc director of communications| january 22, 2020

beef quality assurance update

tammy vaassen, wbc executive director| january 8, 2020

ARchived checkoff chats

Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more.   Stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. 

Listen to 2017-2019 chats