Checkoff Chat
Checkoff Chat, featuring Pam Jahnke and friends of the Wisconsin Beef Council, discusses current and relevant topics in the beef industry. By listening to the audio clips below, you can stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. Checkoff chat is sponsored by Equity Livestock Sales Cooperative.
Revealing Beef to Culinary Students
Chef Noah Hawkins, Associate Director of Culinary Services with the National Cattlemen's Beef Association | October 2026
"United By Beef" Campaign Success
Kaitlyn Kesler, WBC Director of Communications and Outreach, Andy Gussert, State Director of the Wisconsin Alliance of Boys & Girls Clubs | September 2026
Girls Who Grill and Virtual Farm Tour Success
Kaitlyn Kesler, WBC Director of Communications and Outreach | June 2026
Beef Checkoff Reaches the Next Generation of Foodservice Professionals
Brady Weiland, WBC Board Member | April 2026
Beef Checkoff Research Impacts Dietary Guidelines
Shalene McNeill, PhD, RDN, National Cattlemen's Beef Association | March 2026
Direct Marketing Workshops and 3rd Annual Best Burger Contest
Tammy Vaassen, WBC Executive Director | February 2026
Wisconsin Supper Clubs Featured in National Campaign
Kaitlyn Kesler, WBC Director of Communications and Outreach | January 2026
Consumers Are Celebrating the Holidays with Beef
Angie Horkan, WBC Director of Marketing | December 2025
It's All About Protein and Science-Based Information
Tammy Vaassen, WBC Executive Director | November 2025