checkoff chat
Checkoff Chat, featuring Pam Jahnke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more. By listening to the audio clips below, you can stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. Checkoff chat is sponsored in part by Equity Livestock Sales Cooperative.
Research Drives Quality Protein Message for Beef
Shalene McNeill, NCBA Executive Director of Nutrition Science, Health, & Wellness; tammy vaassen, WBC executive Director | March 2025
Beef sales through e-commerce, Beef Quality Assurance meetings, and more!
Tammy Vaassen, WBC Executive Director | september 2024
Reviewing the Latest Consumer Survey Results
Mike Simone, NCBA EXECUTIVE DIRECTOR OF MARKET RESEARCH AND INTELLIGENCE| April 2024
Your Dollar. your feedback.
Grace Link, WBC director of compliance and producer outreach| february 2024
How Are Retailers reacting to dairy beef
Jessica Lancaster, national cattlemen's beef association Director of Quality Research| September 2023
National Beef Quality Assurance Audit
michaela clowser, national cattlemen's beef association director for producer education| August 2023
Keeping beef on school food service menus
grace link, WBC DIRECTOR OF COMPLIANCE AND PRODUCER OUTREACH| July 2023
Wisconsin beef council welcomes japan trade team to educate buyers
TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| June 2023
Prostart Cooking experience opens students' eyes
Jamie Lutz and Yasime Binion, Badger High School| May 2023
industry perspective of the beef checkoff
gary sutherland, Milwaukee stockyards general manager| April 2023
Consumer market research part 2
Mike Simone, NCBA EXECUTIVE DIRECTOR of Market Research and Intelligence| April 2023
Consumer market research part 1
Mike Simone, NCBA EXECUTIVE DIRECTOR of Market Research and Intelligence| March 2023
the beef checkoff's impact on wisconsin dairy farmers
TAMMY VAASSEN, WBC EXECUTIVE DIRECTOR| March 2023
Beef leadership institute seeks initial applicants
Kaitlyn Riley, WBC Director of Communications and Outreach|January 2023
Who pays the checkoff dollar?
GRACE LINK, WBC DIRECTOR OF COMPLIANCE AND PRODUCER OUTREACH|January 2023
Wisconsin Beef Council launches local beef directory
grace link, WBC director of compliance and producer outreach|August 2022
Alice promotes cattle industry sustainability
julia nunes, alice in dairyland | may 2022
farm to fork tours expand influencer outreach
Nicole weeks, rdn, cd, Community network dietitian at hunger task force | april 2022
what do consumers really think about alternative proteins?
Norman Voyles, Chairman, cattlemen's beef board | april 2022
beef consumption in central america post pandemic
lucia ruano, Us meat export federation | march 2022
don't miss the 2nd annual burgers & buns fun run
Kaitlyn Riley, WBC Director of Communications | March 2022
Wisconsin beef ambassador applications available
KAITLYN RILEY, WBC DIRECTOR OF COMMUNICATIONS | February 2022
ARchived checkoff chats
Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discusses current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more. Stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin.