Newsroom

October 27, 2026

Partnerships in Action: Building a Game Plan

Partnerships in Action: Building a Game Plan The annual Partnerships in Action (PIA) conference, held Oct. 13-16 in Denver, Colorado, brought state beef councils from across the country together to learn about the work of the Beef Checkoff. Attendees representing the Wiscons...

October 22, 2026

Wisconsin Beef Council Joins State and National Partners to Strengthen Beef Demand

Wisconsin Beef Council Joins State and National Partners to Strengthen Beef Demand Wisconsin Beef Council staff joined nearly 70 representatives from 32 state beef councils for the annual Partnerships in Action (PIA) conference, Oct. 12-14, in Denver, Colorado....

September 23, 2026

Wisconsin Prime Rib Trail Returns for Second Year with 16 New Stops and a People’s Choice

Wisconsin Prime Rib Trail Returns for Second Year with 16 New Stops and a People’s Choice VERONA, Wis. ― After a successful first year, the Wisconsin Beef Council, in partnership with Gather Wisconsin, is bringing back the Wisconsin Prime Rib Trail, inviting beef lovers to h...

August 14, 2026

Nominations Open for the 2026 Wisconsin Prime Rib Trail

Nominations Open for the 2026 Wisconsin Prime Rib Trail VERONA, Wis. — Prime Rib and Wisconsin supper clubs go hand in hand, and the Wisconsin Beef Council is once again teaming up with Gather Wisconsin to highlight some of the state’s favorite destinations for this iconic b...