Dinner Table-shot from top


The Wisconsin Beef Council is a producer-directed not-for-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen's Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin's $2.1 billion beef industry.  The WBC operates under the guidance of its Board of Directors. 

"To build beef demand that is sustainable for future generations."

contact us:

Wisconsin Beef Council

632 Grand Canyon Drive

Madison, Wisconsin 53719

(800) 728-BEEF (2333)



tammy vaassen

Executive Director

contact tammy

angie horkan

Director of Marketing

contact angie

ardel quam

Director of Compliance

contact ardel

sarah agena

Consulting Dietitian

contact sarah

board of directors

The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from state cattle organizations. Board members all directly pay the checkoff, or collect checkoff remittance. 

Learn More >

annual report

Check out our FY2018 Annual Report, covering both Wisconsin checkoff happenings and National. 

Learn More >

learn more about the beef checkoff

The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. 

Learn More >