The Wisconsin Beef Council is a producer-directed not-for-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen's Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin's $2.1 billion beef industry. The WBC operates under the guidance of its Board of Directors.
"To build beef demand that is sustainable for future generations."
Wisconsin Beef Council
957 Liberty Drive, Suite 201
Verona, Wisconsin 53593
(800) 728-BEEF (2333) OR 608-833-7177
Director of Marketing
Director of Communication & Outreach
Director of Compliance
The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from state cattle organizations. Board members all directly pay the checkoff, or collect checkoff remittance.
Check out our FY2022 Annual Report, covering both Wisconsin checkoff happenings and National.
The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.