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self-guided online learning

email the wBC to receive more information 

the raw truth about beef

Go behind the scenes with ranchers and industry experts to learn about each stage of the beef lifecycle, and find answers to the questions you’ve always had about how cattle are raised and beef is produced.

The Raw Truth About Beef provides you with the educational resources you need to incorporate beef education into your agriculture, culinary or dietetic curriculum. 

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beef university

Beef U is FREE and EASY to incorporate into your teaching with the simple goal of educating your students on where beef comes from and how it can be successfully utilized in the kitchen.

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masters of beef advocacy

Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides students the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.

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To enroll your class, email the WBC

On the farm stem


A complete classroom curriculum instructors can use as an educational resource for students to learn more about beef.   Lessons are broken into chapters designed for 45-90 minute class periods. Topics include Agriculture in America, Overview of Beef Production, FFA and Ag in the Classroom, Touring the Ranch, the Art of Butchery – Basic Cookery and Safety, Sausage Making, Burger Challenge, the Art of BBQ, the True Beef Cooking Challenge, and more. 

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