What does the WBC mission mean to you – ‘To Build Demand for Beef that is Sustainable for Future Generations’? I want consumers to feel okay about eating beef. I want them to trust where it came from, and that the choice has a positive impact on the environment and their health.
Favorite thing about being a WBC board member: I grow my industry knowledge making me a better Agvocate.
What WBC program area do you feel is important to growing demand for beef and why? Exports. Many producers have concerns about them, but maintaining the ability to export is vital to keeping checks and balances to our supply chain.
If you could tell your friends one key thing about the Beef Checkoff, what would it be? The Beef Checkoff creates funds to market your product to consumers, so you don’t have to.
Favorite thing about the agricultural industry: The quality of folks that partake in it.
Favorite piece of advice you’ve ever received: Stubbornness is sometimes confused with courage.