jack johnson

Farm Operation, Employment or Business Details: I raise polled Hereford cattle on a Century farm. We recently sold the commercial cattle, kept the registered cows, and intend to sell breeding stock and perhaps some freezer beef.

How did you become involved in the industry? I grew up on this farm when it was a dairy. My father transformed into beef in 1970. After returning from military service I began purchasing registered bulls and some heifers for my daughter's 4-H projects. I was able to buy into and eventually own the farm.

What does the WBC mission mean to you – ‘To Build Demand for Beef that is Sustainable for Future Generations’? To me it means promoting beef consumption and telling our story about how beef is raised. Educating the public that cattle on the land is good for the environment.

Favorite thing about being a WBC board member: Meeting and getting to know the members on this board. Given the opportunity to be able to take part in events of NCBA, a contractor of the Beef Checkoff. 

What WBC program area do you feel is important to growing demand for beef and why? Dispelling the false accusations about animal agriculture.

If you could tell your friends one key thing about the Beef Checkoff, what would it be? What the payback is of that dollar they contribute.

Favorite thing about the agricultural industry: The people involved and their dedication to sustain rural life.

Favorite piece of advice you’ve ever received: If you love what you are doing you will never work a day of your life.