Dan reeson

Farm Operation, Employment or Business Details: I work in the beef and grain industry. 

How did you become involved in the industry? I became involved with the Beef Checkoff through Equity Cooperative Livestock Sales. 

What does the WBC mission mean to you – ‘To Build Demand for Beef that is Sustainable for Future Generations’? This means talking and connecting to people who are removed from the farm. 

Favorite thing about being a WBC board member: I enjoy meeting people from across the state. 

What WBC program area do you feel is important to growing demand for beef and why? The work we do in consumer information, especially with television spots. 

If you could tell your friends one key thing about the Beef Checkoff, what would it be? I would explain their efforts to promote beef and where the Beef Checkoff funds come from.

Favorite thing about the agricultural industry: Being a part of it!