Leadership
Meet the folks behind Wisconsin Beef Council.
Board of Directors
The work undertaken by Wisconsin Beef Council is guided by industry leaders representing every segment of the Wisconsin Cattle industry. These individuals on the Wisconsin board are nominated by their respective organizations and appointed by the Governor of Wisconsin to give voice, expertise and perspective to the needs of Wisconsin cattle ranchers, farmers and beef producers.
Executive Committee Members | Fiscal Year 2026
Curt Larson
President
Equity Cooperative Livestock Sales
Reedsburg
Brad Solchenberger
President-Elect
Equity Cooperative Livestock Sales
Cazenovia
Brady Klatt
Secretary & Treasurer
Wisconsin Cattlemen's Association
Clinton
Shari Overby
Producer Communications & Industry Information Committee Chair
Wisconsin Cattlemen's Association
Clear Lake
Dan Reeson
Promotions Committee Chair
Equity Cooperative Livestock Sales
Blanchardville
Todd Cummings
Consumer Information Committee Chair
Equity Cooperative Livestock Sales
Ogema
Abdullah Hussaini
At-Large Member
Equity Cooperative Livestock Sales
Stoughton
Tressa Lacy
At-Large Member
Wisconsin Cattlemen's Association
Rio
General Board Members | Fiscal Year 2026
Jared Geiser
Wisconsin Cattlemen's Association
Chilton
Linda Ceylor
Wisconsin Farmer's Union
Catawba
Dakota Lovett
American Foods Group
Green Bay
Don Hamm
National Farmer's Organization
Fredonia
Brady Weiland
Professional Dairy Producers
Columbus
Joe Meyer
Wisconsin Cattlemen's Association
Unity
Charlie Warzynski
FarmFirst Dairy Cooperative
Almond
Kat Peper
Wisconsin Farm Bureau
Rock Springs
Dan Lauderdale
Milwaukee Stockyards
Elkhorn
Ryan Wagner
Wisconsin Association of Meat Processors
Viroqua
Chad Stevenson
Wisconsin Cattlemen's Association
Endeavor
Hannah Statz
Milwaukee Stockyards
Waunakee
Ex-Officio Board Members
Arin Crooks
Cattlemen's Beef Board
Lancaster
Terry Quam
Cattlemen's Beef Board
Lodi
Steve Springer
Cattlemen's Beef Board
Linden
Amy Raduz
Past President
Wisconsin Cattlemen's Association
Ellsworth
Jeff Sindelar
UW-Madison Department of Animal Sciences
Madison
Jeff Swenson
Wisconsin Department of Agriculture
Madison
Staff
The Wisconsin Beef Council staff proudly serves Wisconsin cattle farmers and ranchers through education, promotion and community engagement to demonstrate the value of the beef industry in Wisconsin. We also engage in activities that demonstrate that not only is beef delicious, but it's also a powerful ally in building healthy bodies, thriving communities and a strong economy for Wisconsin.
