Lean Beef Promotes Weight Loss, Lean Bodies & Heart Health

New research, called the Beef WISE (Weight Improvement, Satisfaction and Energy) Study shows that lean beef can be as effective as other proteins for weight loss potential! 

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Protein Power

Beef gives your body more of the high-quality protein you need to achieve and maintain a healthy weight, and preserve and build muscle

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Beef & Heart Health

Find out how to fit lean beef into a heart-healthy lifestyle. 


Lean Beef 101

Many of the most popular beef cuts sold at retail are lean, including your favorite cuts like T-Bone, Tenderloin, Top Sirloin and more.

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The Great Burger Debate

Before you make the swap, make sure you check the facts. Beef has more of many nutrients and can be lower in calories.

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Grass-Finished or Grain-Finished Beef?

Is there a difference between grain-fed and exclusively grass-fed beef? Click and find out. 

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Join the Team

Wisconsin Team BEEF

Team BEEF is a community of runners and health enthusiasts who recognize the nutrition benefits of lean beef and the vital role this high-quality protein plays in their training. Athletes of all experience levels are encouraged to participate. As each member strives to reach his or her goals, the Wisconsin Beef Council is excited to cheer them on and support their activities. 

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Protein Power

Protein Challenge

Get daily tips and inspiration to plan your protein intake for optimal energy and be hangry no more.

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