Lean Beef Promotes Weight Loss, Lean Bodies & Heart Health

New research, called the Beef WISE (Weight Improvement, Satisfaction and Energy) Study shows that lean beef can be as effective as other proteins for weight loss potential! 

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Beef for All Ages

Beyond the special memories around the table and the tasty delights we experience across a lifetime, beef provides our bodies with the fuel and strength to thrive throughout all stage of life- from infancy to adulthood.

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Protein Power

Beef gives your body more of the high-quality protein you need to achieve and maintain a healthy weight, and preserve and build muscle

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Beef & Heart Health

Find out how to fit lean beef into a heart-healthy lifestyle. 


Lean Beef 101

Many of the most popular beef cuts sold at retail are lean, including your favorite cuts like T-Bone, Tenderloin, Top Sirloin and more.

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The Great Burger Debate

Before you make the swap, make sure you check the facts. Beef has more of many nutrients and can be lower in calories.

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Grass-Finished or Grain-Finished Beef?

Is there a difference between grain-fed and exclusively grass-fed beef? Click and find out. 

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Join the Team

Wisconsin Team BEEF

Team BEEF is a community of runners and health enthusiasts who recognize the nutrition benefits of lean beef and the vital role this high-quality protein plays in their training. Athletes of all experience levels are encouraged to participate. As each member strives to reach his or her goals, the Wisconsin Beef Council is excited to cheer them on and support their activities. 

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Health and nutrition are top of mind. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help people understand the meat case and the nutritional benefits of beef.




Beef is a great source of 10 essential nutrients including protein, B vitamins, zinc and iron. Research and clinical studies have shown the various benefits to consuming lean beef and how it plays an important role in a heart-healthy diet and lifestyle. Learn more about the research and studies behind beef's nutritional qualities.


Protein-Essential for Life

Beef is an excellent source of protein that contains essential amino acids. The high-quality proteins found in beef supports weigh management, satiety, muscle growth and repair as well as healthy aging.

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Research on Lean Beef and Heart Health

A heart-healthy diet includes an abundance of fruits, vegetables, whole grains, healthy fats and protein. Lean beef is a great option as it contains essential nutrients supporting a strong heart within a healthy diet and lifestyle.

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All About Lean Beef

Improvements in raising cattle and enhanced trimming practices have led to more lean beef cuts available to choose from. Lean beef has less than 10 grams of total fat in a 3-oz serving.

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Nutrition Through the Lifecycle

Humans generally require the same nutrients throughout life, from infancy to adulthood. The amounts of certain nutrients vary depending on the stage of life but eating beef can help meet these different nutritional needs.

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