Checkoff Chat


Checkoff Chat, featuring Pam Janke and friends of the Beef Council, discuss current and relevant topics in the beef industry including the environmental impact of beef, interviews with Farm-to-Fork Tour attendees, important nutrition information and much, much more. By listening to the audio clips below, you can stay up to speed with what Wisconsin Beef Council is doing to increase beef demand in the state of Wisconsin. Checkoff chat is sponsored in part by Equity Livestock Sales Cooperative.

 


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Angie Horkan, WBC Director of Marketing, talks about how to celebrate the holidays with a premium beef roast, beef appetizers and other recipes perfect for the season. 

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Sarah Agena, WBC Consulting Deititian, talks about how to enjoy the holiday season and eatings and keep nutrition on your mind! 

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Kevin Heuser, with Tyson's Fresh Meat Products Division, talks about why Tyson is requiring Beef Quality Assurance or FARM certification starting January 1, 2019. (November 14, 2018)

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Tammy Vaassen, WBC Executive Director,

talks about the FY2019 State/National Checkoff planning meetings in Denver and how WBC extends national checkoff efforts. (October 22, 2018)

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Tod Fleming, Chief Operating Officer for Equity Cooperative Livestock, explains the mandatory BQA requirements taking effect January 1, 2019. (October 8, 2018)

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Meet Tammy Vaassen, the new Executive Director of the Wisconsin Beef Council. She comes to the WBC from Wisconsin's Pork Association. (October 1, 2018)

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Dr. Katie Mrdutt, Executive Director of Food Armour, talks about the orgnanization and how they improve animal health and care in collaboration with the beef checkoff. (September 10, 2018)

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Steve Van Lannen with American Foods Group talks about how they work with the beef checkoff and bring new beef items to the retail sector. (August 6, 2018)

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John Freitag, retiring  Executive Director of the Wisconsin Beef Council, talks about how the beef industry and the WBC and beef checkoff has changed over the past 18 years. (July 23, 2018)

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Angie Horkan, WBC Director of Marketing, gives a Madison Burger Week wrap-up and talks about summer grilling and the upcoming 4th of July holiday. (July 2, 2018)

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Brady Zuck talks about the 10-day Young Cattlemen's Conference he got to take part in through the beef check-off and the National Cattlemen's Beef Association. (June 25, 2018)

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Jayde Farbo, WBC Director of Communications, talks about the upcoming 2nd Annual Madison Burger Week and WBC farm-to-fork tours scheduled for the summer. (June 4, 2018)

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May is Beef Month in Wisconsin! Learn about how the WBC "beefed" up their promotions and events to promote May and the kick-off to the summer with the 1st Annual 5K/10K Cattle Drive. (May 25, 2108)

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Lauren Brey, with Edge Dairy Farmer Cooperative, talks about how the dairy industry and beef industry are working together to educate consumers and promote Wisconsin agriculture. (May 7, 2018)

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Learn about the Wisconsin agriculture trip to Guatemala and El Salvadore to promote the Wisconsin beef industry from Val Gaffney, WBC board member and Angus producer from Barneveld, WI. (April 16, 2018)

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Tina Hinchley, WBC board member and dairy farmer from Cambridge, WI, talks about the many in-state programs that the WBC conducts and why she feels they are valuable and effective. (April 9, 2016)

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Greg Hanes, with the U.S. Meat Export Federation, explains how Wisconsin beef checkoff dollars are being invested  and increasing beef demand internationally.  (March 26, 2018)

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Ryan Demers, Pewaukee Pro-Start teacher and Culinary Club Advisor, talks about how the beef checkoff has positively affected his high school culinary program. (March 14, 2018)

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Bob Mitchell, Cattlemen's Beef Board member from Wauzeka, WI,  gives highlights from the NCBA National Convention held in Phoenix, Arizona in January 2018. (February 26, 2018)

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Ryan Goodman, National Cattlemen's Beef Association (NCBA) Director of Grassroots Advocacy and Spokesperson Development talks to Pam from the Wisconsin Cattlemen's Association Convention. (February 12, 2018)

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Sarah Agena, WBC Consulting Dietitian talks about how to keep keepin' on with your New Year's resolution (January 22, 2018)

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Angie Horkan, WBC Director of Marketing talks about popular holiday roasts and also economical cuts of beef that you can work into your holiday menus.  (December 29, 2017) 

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Dr. Steven Merry, a beef farmer and cardiologist from Hartford, Wisconsin talks to Pam about why him and his family raise beef cattle and more importantly why you need to include beef in your heart-healthy diet. (December 19, 2017)

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Angie Horkan, WBC Director of Marketing explains the BeefItsWhatsForDinner.com Re-launch and why it was done. (December 11, 2017)

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Sarah Agena, WBC Consulting Dietitian, explains the new checkoff-funded nutrition study-Beef WISE (Weight Improvement, Satisfaction and Energy. (September 25, 2017)

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Jim Holte, President of the Wisconsin Farm Bureau Federation, talks about how the WBC and WFBF work together to promote beef outside of America's borders, through the U.S. Meat Export Federation. (September 11, 2017)

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Angie Horkan, WBC Director of Marketing, talks about the Inaugural Madison Burger Week and the Beef Checkoffs involvement. (July 31, 2017) 

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Chuck Adami, Equity Cooperative Livestock Sales CEO, gives an update on how the WBC and Beef Checkoff works with the US Meat Export Federation to promote US Beef outside of our borders. (July 24, 2017)

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Professional Chef and WI Restaurant Association Education Foundation member, Chef Greg Wozniak, talks about his experience on a WBC Farm-to-Fork Tour. (July 10, 2017)

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This Checkoff Chat is a Grilling 101 with Angie Horkan, WBC Director of Marketing. Listen to hear how to choose the perfect steak for your meal; how to marinate/ rub your steak; how to prepare your grill; and how to grill like a pro!   (June 19, 2017)

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Angie Horkan, WBC Director of Marketing, gives a May Beef Month promotions wrap-up and talks about how the Beef Checkoff promoted National Jerky Day, June 12th. (June 12, 2017)

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Learn from WBC staff, Angie Horkan and Jayde Farbo how to grill a great beef burger or steak; grilling tips; recipes; and how to navigate the NEW website. (May 22, 2017)

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Chef Greg Wozniak, Professional chef and Wisconsin Restaurant Association Education Foundation board member, talks about his involvement with the WBC and Beef Checkoff. (May 15, 2017)

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May is Beef Month in Wisconsin. Learn what the WBC and Beef Checkoff do during May to make it special! Jayde Farbo and Angie Horkan.  (May 8, 2017)

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Jayde Farbo, WBC Director of Communications, talks to Pam about how WI producers are taking advocacy action by becoming Masters of Beef Advocacy. (April 24, 2017)

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Academy of Nutrition and Dietetic's (WAND) Farm-to-Fork Tour, hosted by the WBC, from WAND Past President, Colleen Kristbaum, RD, Brookfield, WI.  (April 10, 2017)

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Learn more about the WBC Farm-to-Fork tours from a past attendee, Nicole Weeks, the district dietitian and wellness coordinator fa or the West Allis and West Milwaukee school district.  (March 13, 2017)

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Susan Quam with the WI Restaurant Association talks about how the WBC and the Beef Checkoff works with the foodservice industry, and especially the high school Pro-Start program in Wisconsin.  (March 1, 2017)

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Dr. Jeff Sindelar, UW-Extension Meat Specialist with the College of Animal and Life Sciences talks about consumer questions and concerns when shopping for fresh beef in the supermarket  (February 13, 2017)

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Angie Horkan, WBC Director of Marketing, talks about how the WBC and the Beef Checkoff is using mobile phone applications, like Ibotta to sell beef. (January 30, 2017)

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Learn how to keep your New Year's resolution and include lean beef into your healthy lifestyle from Sarah Agena, RD, WBC Consulting Dietitian.   (January 9, 2017)

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Sarah Agena, RD, WBC Consulting Dietitian, talks about the WBC and Beef Checkoff involvement in the 2016 Wisconsin State Fair and other consumer events.  (August 1, 2016)

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Mike Mueller, Wisconsin Cattlemen's Association, talks about the Beef Tent and what you can find at the 2016 Wisconsin Farm Technology Days.

(July 19, 2016)

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Sarah Hendren, Registered Dietitian for Culver's Franchising, talks on the Checkoff Chat about how Culver's uses the WBC and the Beef Checkoff as a resource for food and production information. (June 6, 2016)

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Chef Jeff Igel, Culinary Director at Fox Valley Technical College, talks about they partner with the WBC and Beef Checkoff to educate his students on beef cutting and beef production.  (April 11, 2016)

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Sarah Agena, RD, WBC Consulting Dietitian,   describes why the WBC and the Beef Checkoff host Farm-to Fork Tours for food and industry influences. (April 4, 2016)

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WBC Board of Director, Arin Crooks, explains why he feels the WBC and Beef Checkoff are valuable to the beef industry.   (March 7, 2016)

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Beef and Beer Pairings and restaurant trends with National Cattlemen's Beef Association Executive Chef Dave Zino. (February 8, 2016)

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Cattlemen's Beef Board member and dairy farmer Randy Geiger, Reedsville, WI explains how the Cattlemen's Beef Board works and their mission.  He also explains the importance of the partnership of the beef and dairy industries. (February 1, 2016)

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Matthew Bayer, WBC board of directors President, and owner/operator of Country Fresh Meats, Weston, WI talks about what Beef Checkoff programs he feels are most important and beneficial to the industry.  (January 29, 2016)

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WBC Consulting Dietitian  Sarah Agena, RD, describes what she does for the WBC and the Beef Checkoff and how she connects consumers with positive beef nutrition messages . (January 25, 2016)

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Shalene McNeill, Executive Director of Human Nutrition Research with NCBA, describes how the Beef Checkoff works to fund nutrition research on the national level. (December 30, 2015) 

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Learn how the Beef Checkoff utilizes Wisconsin food and lifestyle bloggers to help spread beef recipes and positive beef industry messages.  Angie Horkan, WBC Director of Marketing. (June 21, 2015) 

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Listen to hear what the Beef Council is and how the Beef Checkoff benefits Wisconsin producers. John Freitag, WBC Executive Director and Angie Horkan, Director of Marketing.  (June 7, 2015) 

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