Mission Statement

"To build beef demand that is sustainable for future generations."

The Wisconsin Beef Council is a producer-directed not-for-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen's Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin's $2.1 billion beef industry.  The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from the following state cattle organizations. Board members all directly pay the checkoff, or collect checkoff remittance. 

Wisconsin Cattlemen's Association
Equity Cooperative Livestock Association

Milwaukee Stockyards, LLC

Central Livestock Association

A packer/processor representative

National Farmers Organization

Wisconsin Farmers Union

Wisconsin Farm Bureau

Wisconsin Association of Meat Processors

Professional Dairy Producer's of Wisconsin

FarmFirst Dairy Cooperative 

Meet the Wisconsin Beef Council Board of Directors 

Meet  the Wisconsin Beef Council Staff

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What is the Beef Checkoff?

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote.

Learn More About the Beef Checkoff and Cattlmen's Beef Board