March producer e-newsletter| tammy vaassen, executive director
To sum up the last 7-10 days, I think we might all agree that 'uncertainty' is the word of the month.
Actually, I take that back - it might actually be the word of the year. We all hope this is a short-term challenge that our scientists will be able to resolve quickly. But in the meantime, as beef farmers you are facing low and uncertain markets, auction barns are working through changes to ensure they can continue to sell your cattle, and every facet of the supply chain is establishing a new 'normal' in order to keep beef moving.
I truly wish each of you and your families the very best during this time and want you to know that our staff is working diligently to continue to fulfill the mission of the Wisconsin Beef Council - to drive demand for beef that is sustainable for future generations. All of our staff at the Wisconsin Beef Council have direct ties to the beef industry and we feel and understand your current level of anxiety. We recognize the impact this has had on cattle prices, and the uncertainty that continues within agriculture moving forward.
We are working to identify and implement creative new ways to reach our beef consumers in light of several consumer education and promotion programs that have recently been canceled. Those ideas are being considered and updated daily as we monitor the social media space, consumer mindsets and other needs of the marketplace. We have immediately put in place the following tactics:
Moving forward, we are working to pull together an exciting summer promotion with the goal of stimulating sales of beef through local markets. In addition, we continue to pursue avenues to move more beef through as many channels as we can, both during and after this crisis.
I would also encourage you to take some time to complete the Masters of Beef Advocacy (MBA) training program, which you can find here. It provides farmers, ranchers, service providers, consumers and all members of the beef community the tools and resources to be an effective beef advocate and answer tough questions about beef and raising cattle. We need to be that reassuring voice to our consumers now more than ever.
We will come out on the other end of this challenge with continued demand for beef. The empty beef slots in meat cases today tell an important story. Demand for your product is strong and consumers want to make sure they have beef at home to prepare for their families. Please reach out to our staff or board members with your comments and questions. We are here and ready to help. In the meantime, let's all continue to promote Beef. It's What's for Dinner.