The Beef Lifecycle

How are cattle raised from Pasture to Plate?

Have you ever wondered what beef production looks like at every stage from pasture to plate? Take a few minutes to meet the farmers and ranchers behind every stage of the cattle lifecycle. 

Wisconsin Beef Industry

Beef cattle contribute over $2.1 billion to Wisconsin's economy each year, meaning that the beef industry sustains the Wisconsin families that raise it, while sustaining the families that eat beef with a wholesome, flavor-packed protein. 

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Behind the Beef

Have you ever wondered where your food comes from? How it got from the farm to your fork? We have answers for you! Wisconsin is home to over 14,000 beef producers and over 10,000 dairy producers who are working hard to provide you and your family healthy and wholesome beef!

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Farm to Fork Tours

Educating consumers on the benefits of beef in their diet and telling the beef story whenever possible is part of the Wisconsin Beef Council’s mission.

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Follow our BLOG

Follow our blog, Behind the Beef to stay up to date with what the Beef Council is doing across the state; be informed about beef industry information; read about the dedicated families that are producing beef in Wisconsin.


Beef Sustainability

The beef industry has improved its sustainability by 5% in just 6 years to help meet the needs of a growing world population. 

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Choices of Beef

No matter your preference, there is a tasty & nutritious beef option for you! We break down your options.

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Facts About Beef

Learn in-depth about beef production, safety, nutrition, environment, animal care and more.

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