Consumers love beef. They love the sizzle of a steak on the grill and biting into a thick, juicy burger. But they have questions. Where does beef come from? Is it safe? Is proper care given to animals and the environment?
We have a great story to tell. Beef producers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America’s dinner tables. We need to be passionate and vocal in telling our story.
That’s what the Masters of Beef Advocacy (MBA) program is about…equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the Internet.
Earn your MBA