The Wisconsin Beef Council is a producer-funded, producer-directed organization dedicated to building demand for beef and veal through promotion, consumer education and research.

The Wisconsin Beef Council works with educators, dietitians, home economists, restaurateurs, meat managers, nurses, physician assistants, and various other thought leaders to strengthen beef's position in the marketplace and to maintain and expand domestic and foreign markets and uses for beef products.

We also serve as a resource for recipes and information to Wisconsin consumers of beef.